Veloura Jewelry was created from my deep love for timeless beauty and effortless elegance. Pieces that don’t just elevate your style but seamlessly become a part of your everyday life. I believe that luxury should be both accessible and long lasting, which is why I founded Veloura: to offer quality, 18K gold filled jewelry designed for the modern woman who values both elegance and durability.

At Veloura, we believe in the perfect balance of luxury and durability. Unlike gold plated jewelry, which can fade quickly, our gold filled pieces are crafted with a thick layer of solid gold, pressure bonded to a base metal. This ensures that your jewelry is highly resistant to tarnishing, chipping, and fading, giving you lasting beauty that stands the test of time.

Each piece is carefully curated to complement your unique style, whether you’re layering delicate pieces for everyday elegance or making a bold statement. Veloura Jewelry is designed to shine with you, today and for years to come, with proper care.

Thank you for being part of this incredible journey. I can't wait for you to discover the perfect piece that speaks to you. 

With love,
Reena, Founder of Veloura Jewelry